E*TRADE Launches Digital-First Life Insurance Offering

October 28, 2021

E*TRADE joins forces with Covr to offer life insurance in as little as 15 minutes and many times without a medical exam.

While nearly one in three consumers say the pandemic has made them more likely to purchase life insurance, actual policy ownership hit 10-year low.

ARLINGTON, Va. and HARTFORD, Conn., Oct. 28, 2021 /PRNewswire/ — ETRADE Financial Holdings, LLC and Covr Financial Technologies, Inc. today announced that ETRADE customers will have access to life insurance products through etrade.com and Covr’s digital insurance solution.